Industry Veteran Joins NettoCollection

FOR IMMEDIATE RELEASE

Industry Veteran Joins NettoCollection
Jonathan Breiter Moves To NettoCollection as Partner and Chief Marketing Officer

(New York, NY— April 30th, 2008) — NettoCollection -  the industry bellwether and the first company to reinvigorate the baby furniture business with a nod to great modern design -  announced today that juvenile industry veteran Jonathan Breiter has joined the company as a Partner. Day to day, Breiter will assume the responsibility of Chief Marketing Officer (CMO) guiding the brand through marketing, merchandising, licensing, promotions and strategic alliances.

Breiter began his career in advertising, spending 10 years working on world-renowned consumer brands such as Wendy's Old Fashioned Hamburgers; Yoplait Yogurt and Hasbro Toys. He moved to the manufacturing side in 1989, when Hasbro asked him to join the Playskool Baby Division.

After his tenure as SVP in Hasbro’s Baby Division, he left Hasbro to start his own room decor business with Sesame Street and Barney licenses and eventually was acquired by The Betesh Group, where he spent the last 10 years significantly growing their baby/juvenile businesses across multiple divisions.

"Jonathan Breiter is nothing less than a legend in our industry, and it is with great happiness that we announce his joining NettoCollection as Chief Marketing Officer/Partner. Jonathan's experience and energy and our reputation for the highest quality and style will be a great thing for baby, a collaboration I dreamed of happening at our company since we began in 2003. Jonathan, we are proud to have you,” said David Netto, Principal, NettoCollection.