Netto takes Hong Kong

Every now and then something happens that feels like a milestone on the road to better design for kids. One of my recent “Oh Yes!” breakthrough moments took place when I received pictures from our new dealer in Hong Kong, whose shop has recently opened.

I’m sharing them with you here to show you what a truly awesome baby store looks like, and I don’t know if my favorite part is that Modern Baby is so full of Netto or if it’s that the beautiful space is right next door to the Apple store in Wellington Street, Central Hong Kong. Apple store. Baby furniture. Two things that didn’t get side by side billing until Netto showed up and insisted that design for baby be great. We are winning, one hemisphere at a time…

Modern Baby brings our revolution in aesthetics to one of the most stylish cities in the world. The store is 1800 sf on two levels, and was founded by the beautiful and gifted So-Yon Sohn. Baby stores like Yoyamart in New York and Genius Jones in Miami were the first to do this in the US in around 2003, and before them I was spending my weekends renting a car and driving around looking for cool maternity stores to try to talk them into carrying us as their one line of furniture.  I’m so glad that’s over.

I’m going to visit Modern Baby this summer, and thank So-Yon in person for representing us so beautifully. Maybe I’ll get her an iPod as a present.

By David