Maclaren, a leading consumer lifestyle company known for its premium buggies
and baby products, announced today that they have acquired the juvenile modern
furniture company, NettoCollection. The acquisition initiates Maclaren’s entry
into the nursery furniture category, and follows on the heels of the successful
retail introductions of the Grand Tour travel system, Beginning personal care
for mothers, and seasonal fashion buggy liner program.
“We
are very pleased to be acquiring such a visionary company like Netto,” said Dan
Pennacchio, President of Maclaren USA, Inc. “Like Maclaren, the Netto brand is
synonymous with the highest level of quality, style, and innovation, which
makes this acquisition a great fit for our company. Maclaren looks forward to
leveraging our strength and history of success to further expand the Netto
product line, to globalize Netto’s distribution and to expand the Netto brand
into related nursery product categories. Our dedication to fulfilling the needs
of the parenting lifestyle market is our focus as a company. The acquisition of
a leading nursery company accelerates our time to market and helps us fulfill
our consumers’ needs.”
“Being
an iconoclast and innovator is a great way to begin, but becoming part of a
company with international respect and stature is a great way to grow from
small to big. Maclaren is the perfect global organization to help the Netto
brand achieve this,” said David Netto, founder of Netto.
David
Netto will continue his involvement with this innovative brand and will
collaborate with Maclaren to design and develop future collections and other
juvenile products.
About Maclaren USA
Maclaren
is a leading consumer lifestyle company for parents. With the creation of the
industry’s first umbrella fold buggy over 40 years ago, Maclaren revolutionized
how millions of families with young children explore their world. Maclaren also
introduced the first infant travel system and the first umbrella fold twin
buggy. The company has continued to establish their strong brand by innovating
to provide families with high quality, modern, stylish goods in premium
transport products, extensive accessories, personal care, and soft goods. In
addition to providing world-class engineering and the industry’s first
Sovereign lifetime warranty, Maclaren is also on the cutting edge of fashion
with its collaborations with Burberry, Juicy Couture, Kate Spade, Lacoste, Lulu
Guinness, Mina Perhonen, Philippe Stark, and others.
Netto
first introduced modern baby furniture to the world at the JPMA show in 2003,
and it is hard to believe that in such a short time so much change has been
brought to an industry. A community of designers and manufacturers has risen up
to offer you parents the best contemporary style for kids’ rooms. Since Netto’s
first product introduction, the company has grown to release four premium
nursery collections under its flagship brand NettoCollection and two lighter
lines from Cubkids by Netto. The company is dedicated to simplicity of design
and construction of the highest quality, which are essential to making a baby’s
room a more serene and bright place. Netto was founded to ensure that good
design be a priority in kids’ lives, just as in yours. The company’s
partnerships with visionary stores have shown Netto furniture in environments
that inspire and show the possibilities of modernism to be not just sleek but
friendly and fun.
Maclaren is
committed to safeguarding the environment by acting in a socially responsible
manner and by adhering to the principles of: reduce, reuse, and recycle.
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